30+
Years Developing
$6B+
Underwritten
8,000+
Units Built
$2B+
In Deals
Meeting Rates

30-Minute Consultations

Dr. Merritt offers discounted rates for BIPOC developers and entrepreneurs.

Booked with Dr. Merritt before? Your confirmation email has a code for 10% off your next session — enter it on the payment page.

Book Dr. Gina Merritt

Bring me one thing you’re stuck on. A site you’re weighing, a number that won’t work, a next step you can’t see clearly — whatever is actually in front of you right now. I’ll read it the way I read my own deals: what’s sound, what’s missing, and what I’d do next if it were mine. Thirty minutes, one on one, no preamble. Come with the documents if you have them — a site address, a pro forma, a term sheet. The specific questions get the most out of this call. You’ll leave knowing where you stand.

Best for: You have a specific question — a site, a number, a next step — and want an experienced read on it.
$300
Standard Rate — 30 minutes
Engage Her on a Project

Every one of my companies — housing, deal structuring, workforce, jobs — started with a conversation like this one. Bring me your project. A nonprofit with land and a vision, an agency with a community to serve, a developer whose capital stack won’t close, a contractor chasing local hiring goals, a funder who believes people are assets and not obstacles: all of it belongs on this call. In thirty minutes my team and I will listen to where you are, ask the hard questions, and tell you honestly whether we’re the right partner and what it takes to move. No pitch. No pressure.

Best for: You want NREUV or Dr. Merritt involved in a deal, and need to find out whether it’s a fit.
$450
Standard Rate — 30 minutes
Get Counsel and Expertise

Some decisions you only get to make once. A capital stack that won’t close. A partner term you’re not sure you should sign. A negotiation you’re walking into next week. A public-private structure you have to get right the first time. Bring it to me before you commit, not after. Thirty minutes on your actual situation, with 30+ years of development and $6B+ underwritten behind the read — what I’d push on, what I’d walk away from, and where the risk really sits. This is the call before the call that matters.

Best for: You’re facing a real decision — a capital stack, a negotiation, a partner — and need senior judgment on it.
$500
Standard Rate — 30 minutes
How It Works

Book in Two Steps

1
Pay Securely

Click 'Book Now' and complete payment through Stripe's secure checkout.

2
Pick a Time

You're taken straight to Dr. Merritt's calendar to choose the slot that works for you.

Free rescheduling with 24 hours' notice · Secure payment via Stripe

Not Ready for a Paid Call?

Start with GroundUp Instead

If you're still building your foundation, a consultation isn't the best use of your money yet. GroundUp is Dr. Merritt's full development curriculum — nine courses, feasibility through compliance, taught by her directly. A free account gets you started, and a $100 course pass gets you 60 days inside one course. Come back for the call when you have a decision to make.

Explore GroundUp Join the Waitlist
Speaking

Speaking Engagements

Keynotes, panels, fireside chats, and workshops — fees vary by format, travel, and audience. Send your event details and get availability back within a few business days.

Check Availability
Ongoing Support

Senior Advisor — From $3,025/mo

For developers with an active deal: Dr. Merritt embedded on your project every month — deal review, capital stack strategy, lender and negotiation prep, and a direct line in between.

See Advisory
Before You Book

Questions

What happens right after I pay?

You're taken straight to Dr. Merritt's calendar to choose a time that works for you. You'll get a confirmation with the meeting link once the slot is booked.

How should I prepare?

Come with one clear question and any documents that support it — a site address, a pro forma, a term sheet, a partnership structure. The time goes fast, and the sessions that deliver the most are the specific ones.

Can I reschedule?

Yes. Use the link in your booking confirmation to move your session. Please give at least 24 hours' notice so the slot can go to someone else.

What if I need more than 30 minutes?

If your project needs ongoing support rather than a single session, look at Senior Advisor — a monthly engagement where Dr. Merritt is embedded on your deal. Book a consultation first if you're not sure.

Is this the right spend for me right now?

Be honest with yourself. If you're still learning how the pieces fit together, GroundUp will take you further for less — a free account, or a $100 course pass. Save the paid call for when you have a decision in front of you.

Something custom in mind? Email contact@nreuv.com or send a message.